Why this programme?

This programme uses the “Lean Startup” concept as a canvas to give participants the essential knowledge needed to either transform the company they work in or start their own business. In addition to learning about entrepreneurship, entrepreneurial management and change management, participants will get hands-on skills they can use in any company or to start their own business. Every participant will practice these skills in-class by building a real business, either as internal corporate startup or as a new business. This programme will also cover the traditional new venture development and the entrepreneurial process (problem identification, innovation, business plans, fund raising, launching, and managing a new venture). / It will also cover the essential knowledge derived from entrepreneurship research covering proven keys to success as well as scientific research about what it takes in an individual and group to succeed in intrapreneurship and entrepreneurship.

With The Lean Startup Experience Programme I will learn the cultural and structural aspects of forming and running a new venture, either inside an existing company or as a startup. / Learn multiple methods of new venture formation and management, focusing on the lean startup. / Learn useful basics of problem identification, innovation, idea formation & brainstorming, idea validation, risk assessment, business plan creation, financial planning, startup accounting, sales, fundraising, marketing, launching, crowdfunding, and managing a new venture. / Learn the latest knowledge from scientific research about new ventures including: definition of entrepreneurship, top management teams, financing, exit analysis, and more. / Gain practical skills and experience starting a real new venture, in-class.

With The Lean Startup Experience Programme my organisation will increase its intrapreneurial mindset. / Have the skillset and toolset to boost innovation inside the organization. / Build internal capabilities to fast-track ideation and product-market fit of innovative products, services and business models. / Build internal capabilities on entrepreneurial management. / Know how to manage an innovation portfolio.

Who is it for?

For C-Level Suite managers that wish to learn about entrepreneurial management. / Executives in product and service development and in innovation departments. / Executives involved in digital transformation endeavors. / Executives involved in change management, continuous improvement and organizational culture. / Individuals that wish to start their own business. / All those that acknowledge that a more innovative and flexible management way is required in their company.

Where?

Porto Business School is the business school of the University of Porto.  Founded in 1911, the University of Porto is a benchmark for Higher Education and Scientific Research in Portugal.

It is also one of the top universities in Europe and among the top 10% in the world according to the QS Ranking in “Economics and Econometrics” (based on the analysis of more than 3,000 universities). The University of Porto Innovation mindset is reflected in UPTEC, the Science and Technology Park of the University of Porto, dedicated to incubating startups and hosting Business Innovation Centers.

32 years

of history of a successful partnership between the University of Porto and some of the largest national and multinational companies.

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