Why this programme?

Design Thinking is the mindset, skillset and toolset that powers innovation. It does not rely on past solutions to answer today’s challenges. It is a bottom-up discovery process designed to understand significant complexity and manage high levels of ambiguity. Design Thinking transforms product/service/company design into a proactive response-able organisation instead of a reactive, orthodoxy-driven follower.

Companies need a culture of design thinking supporting the work. That is where workshops, training and coaching come in.

The Design Thinking Experience is designed to immerse participants in the culture of the discipline by using real challenges as the focus of the learning. In this “learn by doing” environment, process, tools language and experience are combined in the video segments, live discussions and follow on coaching. Over the weeks of the Experience participants will be able to test the fit of Design Thinking in their companies and bring challenges and successes back to the sessions for coaching and learning. The Design Thinking Experience provides a test bed for experimenting with the process and tuning it up to fit their organisations.

With The Design Thinking Experience Programme I will take away a solid foundation of Design Thinking built with direct, hands-on experience. / Get to know Design Thinking tools, frameworks and principles that will allow me to practice Design Thinking in my company, careers and lives. / Grow my creative confidence to trust in the user research I do and believe in the solutions I create. / Understand Design Thinking through direct experience. / Collaborate with Design Thinking consultants on company initiatives. / Work with senior management to create innovation strategies. / Build a new skillset to enhance your caree.

With The Design Thinking Experience Programme and for my organisation will take away a roadmap of how to grow innovation within the company ranks; Important insights about customer. / User research and how to discover the company, sometimes, hidden or non-obvious needs. / Understand what leadership mindsets are necessary to ignite innovation in the company ranks and learn what kinds of performance and incentive measurements will support innovation and design thinking.

Who is it for?

For People who want to equip themselves with authentic design thinking and innovation knowledge: C-suite leaders; Product managers; Marketing leaders; Senior sales executives; Product development teams; HR leaders.

Where?

Porto Business School is the business school of the University of Porto.  Founded in 1911, the University of Porto is a benchmark for Higher Education and Scientific Research in Portugal.

It is also one of the top universities in Europe and among the top 10% in the world according to the QS Ranking in “Economics and Econometrics” (based on the analysis of more than 3,000 universities). The University of Porto Innovation mindset is reflected in UPTEC, the Science and Technology Park of the University of Porto, dedicated to incubating startups and hosting Business Innovation Centers.

32 years

of history of a successful partnership between the University of Porto and some of the largest national and multinational companies.

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